Previously, we compiled thousands of online courses that provide free certificates and badges. The compilation proved hugely popular, receiving well over 10M views. You can find all the courses with free certificates here.
Class Central has 7,200+ digital marketing courses, most with paid certificates. So we decided to search digital marketing courses with free certificates.
Digital marketing is a broad domain that includes search engine optimization (SEO), content marketing, social media marketing, affiliate marketing, email marketing, public relations, and more.
We tracked down as many free certificate courses as we could — including courses from Google, Meta, and X — and we tested each learning platform, earning a few certificates along the way.
We’ll keep updating this list as new offerings appear. If you find more, please let us know in the comments!
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Courses Categories
For your convenience, we’ve broken down the courses into categories. Reference on a category to jump to the corresponding courses.
Google
Google Skillshop
Grow with Google
Simplilearn
OpenLearn
Hubspot Academy
Semrush Academy
SEO
SEM
Social Media Marketing
Meta (Facebook) Marketing
X (Twitter) Marketing
LinkedIn Marketing
YouTube Marketing
Content Marketing
More Free Certificates
If you don’t find what you need here and would like to explore more learning opportunities that include a free certificate, Class Central’s got you covered. Check our articles:
Massive List of Thousands of Free Certificates & Badges
2000+ Free Developer and IT Certifications
1000+ Courses from Top Med Schools with Free Certificate
900+ Open University Free Certificates
Harvard Computer Science Courses with Free Certificate
You can find all the Class Central free certificate articles here.
Google Free Certificates
In a previous article, I explored Google courses and training programs. In my research, I (Manoel) identified 1000+ courses with free certificates and badges on different Google learning platforms. Topics include online business, digital marketing, Google analytics, and Google cloud.
Google Skillshop
@rui‘s Google Analytics free certificate
Google Skillshop (previously Google Analytics Academy) offers several marketing certifications. Each course includes videos and assessments. After passing each assessment, you can earn a certificate of completion. Certificates are automatically added to your Google Skillshop profile and can be shared on your Linkedin resume.
Google Analytics Certification
Google Ads Video Certification
Google Ads Apps Certification
AI-Powered Performance Ads Certification
Grow Offline Sales Certification
Google Ads Search Certification
Search Ads 360 Certification Exam
Google Ads Display Certification
Display & Video 360 Certification Exam
Conversion Optimization Certification Exam
AI-Powered Shopping ads Certification
Google Ads Creative Certification
Google Ads – Measurement Certification
Campaign manager 360 Certification Exam
Grow with Google
@manoel‘s Google Business free certificate
Grow with Google provides many free courses in digital skills, most without a certificate or badge. But here are two that offer an award after completion:
Google My Business
Fundamentals of Digital Marketing
Simplilearn Free Certificates
@manoel‘s Simplilearn marketing free certificate
Simplilearn is an upskilling platform that offers vocational online courses on technical topics, such as AI, cybersecurity, and yes, digital marketing. In fact, Simplilearn offers 51 courses about digital marketing that include a free certificate of completion like the one above.
Here are some of those courses:
Digital Marketing Strategy
ChatGPT for Digital Marketing
Advanced Email Marketing
Boost your Marketing Skills: Fundamentals of Mailchimp
Introduction to Content Marketing
YouTube and Video Marketing
Introduction to Affiliate Marketing
Introduction to Social Media
Facebook Marketing & Advertising
Introduction to Google Ads
Introduction to Search Engine Optimization (SEO)
You can find more Simplilearn digital marketing courses with free certificates here.
OpenLearn Free Certificates
@manoel‘s OpenLearn marketing free certificate
The Open University offers hundreds of free online courses via their OpenLearn platform. We wrote an article on the platform and its free certificates offering here: 900+ Open University Free Certificates.
Most notably, OpenLearn offers 142 courses on money, business, and marketing that include a free statement of completion like the one above. Here’s a selection of marketing courses available:
Social marketing
Commercial awareness
Marketing in the 21st Century
Personal branding for career success
Stakeholders in marketing and finance
Entrepreneurship – from ideas to reality
Business models in strategic management
Marketing communications as a strategic function
Business communication: writing a SWOT analysis
You can find more OpenLearn money and marketing courses with free certificates here.
HubSpot Academy Free Certificates
HubSpot Academy provides a number of free courses, 25 of which provide free certificates. Here’s a selection:
Inbound Sales
Content Marketing
Email Marketing
Inbound Marketing
Inbound
Digital Marketing
Search Engine Optimization (SEO)
Digital Advertising
Social Media Marketing
You can find more Hubspot Academy courses with free certificates here.
Semrush Academy Free Certificates
@suparn‘s Semrush free certificate
Semrush Academy offers 80+ free courses on various aspects of marketing and SEO, many with free certificates. Here’s a selection:
Become an AI-Powered Marketer
How to Get Hired as a Digital Marketer Course with Nathan Gotch
On-Page and Technical SEO Course
How to Optimize for Mobile: The CRAFT of Mobile SEO
Mastering YouTube Search Trends and SEO Strategies
You can find more Semrush Academy courses with free certificates here.
SEO Free Certificates
SEO Fundamentals via semrush.com
Keyword Research via semrush.com
Backlink Management via semrush.com
Mobile SEO via semrush.com
Local SEO via semrush.com
Technical SEO via semrush.com
On-Page and Technical SEO via semrush.com
How to Boost E-Commerce SEO with Internal Linking via semrush.com
Competitive Analysis and Keyword Research via semrush.com
How to Outrank Your Competition in Local Search via semrush.com
Content Marketing Principles for Business via semrush.com
Semrush Site Audit via semrush.com
SEO Certification Course via academy.hubspot.com
Inbound Course: Get Certified in the Inbound Methodology via academy.hubspot.com
Inbound Marketing Course: Get Certified in Inbound Marketing via academy.hubspot.com
Inbound Sales Course: Get Certified in Inbound Sales via academy.hubspot.com
Contextual Marketing via academy.hubspot.com
Ahrefs Certification Course via ahrefs.com
SEO for beginners via academy.yoast.com
Structured data for beginners via academy.yoast.com
WordPress for beginners via academy.yoast.com
Yoast SEO for WordPress (block editor) via academy.yoast.com
SEM Free Certificates
Different from search engine optimization (SEO), search engine marketing (SEM) is a digital marketing strategy referring almost exclusively to paid search advertising pay per Reference (PPC).
Digital Advertising Certification: Develop a Winning Online Advertising Strategy via academy.hubspot.com
Social Media Marketing Free Certificates
Meta (Facebook) Marketing Free Certificates
@suparn‘s Facebook free certificate
Meta Blueprint provides over 30 free online learning courses, free training programs and free tutorials for campaign planning and optimization using Facebook’s family of apps and services. You can also pay to schedule an exam and get officially recognized certifications provided by Facebook.
Meta Certified Digital Marketing Associate
Boost Your Marketing With Facebook Pixel
X (Twitter) Marketing Free Badges
X Ads Academy offers free courses and badges on practice tips for advertising and campaigns on X. The courses provide free badges if you score 80% or higher on the Badge Assessments.
Ads Manager Fundamentals
Mobile App Campaigns
Website Traffic & Sales Campaigns
LinkedIn Marketing Free Certificates
LinkedIn Marketing Labs has launched several learning paths and certifications to help you market with Linkedin. You can take the courses, sit the certification exams, get awarded credentials and share them on your Linkedin profile.
LinkedIn Advertising Fundamentals Certification
LinkedIn Marketing Strategy Certification
LinkedIn Content and Creative Design Certification
YouTube Marketing Free Certificates
YouTube Music Rights Management Certification via skillshop.exceedlms.com
YouTube Music Certification via skillshop.exceedlms.com
Content Marketing Free Certificates
Content marketing is creating, publishing, and distributing content for a targeted audience online in a variety of formats including news, videos, e-books, email newsletters, blogs, how-to guides, podcasts, etc. You can find content marketing courses with free certificates or browse Class Central’s Content Marketing catalog for more courses.
Digital Skills: Digital Marketing via FutureLearn
Content Marketing Course: Get Certified in Content Marketing via academy.hubspot.com
Email Marketing Course: Get Certified in Email Marketing via academy.hubspot.com
Content Marketing Principles for Business via semrush.com
